Mike, an anonymous electrical contractor, is almost to the point where he can laugh about an incident that occurred last summer. However, right after it happened, it felt as though he relived his initial frustration each time the subject came up. The other week, he retold the story and chose to emphasize its moral: actions that have little or no relationship to the core values of quality, cost or schedule on a project can end up being the most unforgettable part of a job (or, at least, it’s what the customer will always remember most about it). To read more, please go to: http://www.ecmag.com/index.cfm?fa=article&articleID=13457 .