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Developing Your Customer Base on the Cheap

posted Dec 18, 2012, 8:06 AM by Andrew McCoy   [ updated Dec 18, 2012, 8:08 AM ]
The penny-wise ways of a “hot-dog marketeer”

Published: October 2012
by Andrew McCoy , Fred Sargent

"John Spellman never dreamed the day would come when he would be thought of as a “hot-dog marketeer,” whose down-to-earth business techniques would be touted to the country’s best electrical contractors as ways to improve their service-related efforts and results. He never imagined that well-established firms much larger than his own budding business would copy his oh-so-simple strategies for building a loyal customer base. But because John—starting from scratch—built a base of a few hundred repeat customers in only three months, with low-cost and sometimes zero-cost methods, we thought he had a story from which every service-oriented electrical contractor could learn a thing or two."  To read the full article, please go to the following address: http://www.ecmag.com/index.cfm?fa=article&articleID=13961 .
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