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Sustainable Service, Part 4

posted Sep 10, 2011, 6:54 PM by Andrew McCoy   [ updated Sep 12, 2011, 8:49 AM ]

[The following is an excerpt from a Column in Electrical Contractor Magazine that is written by Fred Sargent, of Sargent Electric and me]

Customers for Life:  A Gutsy Move to Shut Down and Start Over

Published: August 2011

Even for the famously entrepreneurial and highly creative Howard Schultz, it was a radical idea. Tough times needed tough measures, though. On Feb. 26, 2008, at precisely 5:30 p.m., Schultz—who re-entered Starbucks as chief executive officer that year to revitalize it—instructed staff to politely escort every one of its (millions of) customers out of the stores. Then, all 7,000 Starbucks’ U.S. locations simultaneously closed early.

Read the full article online in Electrical Contractor Magazine: