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Lessons Learned From Leon Leonwood Bean

posted Sep 1, 2012, 9:21 AM by Andrew McCoy   [ updated Sep 1, 2012, 9:21 AM ]
How a healthy obsession can lead to successful business

Published: August 2012
In 1911, Leon Leonwood Bean (better known to his friends by his initials “L.L.”) stomped in from the chilly Maine weather with cold, aching feet after a long hunting trip. He had a fierce, personal obsession to design and manufacture a more comfortable boot for hunters and outdoorsmen. He dreamed of marketing it across the United States through a mail-order catalog. Not only would he offer better footwear than any other available at the time, he would stand behind the quality with a 100 percent money-back guarantee. To read more, please go to: .